The Boehringer Ingelheim group is one of the world's 20 leading pharmaceutical companies. Since it was founded in 1885, the family-owned company has been committed to researching, developing, manufacturing and marketing novel products of high therapeutic value for human and veterinary medicine. Its product Buscapina is used to treat pain and discomfort in the digestive system.

Promotional items were created for the company's brand Buscapina as well as a new packaging for the drug/product.