I am an independent branding consultant with more than 15 years of experience in creating and crafting marketing and graphic design products.

I specialize in branding and corporate identity, brand positioning and advertising. I fully understand the challenges branding poses to the Latino market in relation to most industries that work with language and cultural organizations. In fact, most of my experience involves creating brands and bilingual (English/Spanish) for Fortune 500 corporations such as Citigroup, HSBC, MasterCard, Bank of America, BlackRock and Walt Disney, as well as start-ups and non-profit organizations such as Americas Society and Instituto Cervantes.

I had the opportunity to work for a variety of industries and fields in graphic design including pharmaceutical companies such as Boehringer Ingelheim, Astrazeneca and Roemmers, and corporate and commercial real estate companies such as Cushman & Wakefield, Insignia ESG and Silverstein Properties. My extensive experience also includes banking and financial institutions such as Bank of America Merrill Lynch, NYSE, Anthracite Capital, and the food industry.

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SOL FELIZAR-LATTANZI