First authentic Italian Kosher restaurant in New York City. A family business that brought the culinary secrets of the Jewish Italian cuisine of Rome to a city like New York.

The objective was to create a brand that represented the traditional Italian food culture scene with a conservative look, combining both classic and rustic Roman elegance.

Menus, website, business cards, postcards, gift cards, sugar packs, outdoor canopy at the main entrance, flyers and ads were created following the new corporate identity.